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Reach more than one million golfers when they are planning their golf vacation.

 

Play FLORIDA is the State’s Official Golf Program that increases Florida’s market share of golf visitors.  The year-round integrated media and marketing effort reaches a highly qualified audience in key target markets BEFORE they make their travel plans!  Now in its 18th year, Play FLORIDA is the most comprehensive, reliable and trusted resource for out-of-state golf visitors and instate residents.

 

Why is Play FLORIDA Successful?
Cooperative marketing is the key!  Florida’s leading Convention & Visitors Bureaus, golf resorts, courses, hotels and golf packaging companies partner with Play FLORIDA.  It enables them to increase their market share through a program they would otherwise not be able to implement on their own.  Long-term Partners all agree on one thing – much more is accomplished as a group than any single destination or property could ever do alone.

 

“Today’s golfers are constantly changing – they travel in smaller groups, stay shorter periods of time, plan their trips at the last minute and are becoming very dependent on the Internet.  As other destinations have become very aggressive, it is more important than ever for Florida’s golf travel industry leaders to combine their marketing resources.”

Dave Reese, Executive DirectorFlorida’s First Coast of Golf

Play Florida! Reaches Active Golfers!
Over 84% of our audience plays 20+ rounds of golf annually and 42% of our audience plays 1 round per week

 

Annual Play
6% less than 10 rounds
10% 10-20 rounds
20% 20-30 rounds
21% 30-40 rounds
17% 40-60 rounds
26% 60+ rounds

 

Play Florida! Reaches the highest quality audience available in the golf industry!
92% of our audience own their home
73% have an income exceeding $70,000 per year
20% have an income exceeding $120,000 per year

 

Who does Play Florida! Reach?
86% of our audience are between the ages of 25-64
84% are male / 16% are female
56% of the audience is married

 

Where do the readers of Play Florida! Primarily play?
71% play public courses
27% play semi-private courses
10% play at a country club
8% play private courses
32% of our audience have membership at a golf club

 

Play Florida reaches golfers who travel!
73% of our readers indicated they take a golf vacation each year
72% plan to visit a resort that they met at the show we exhibit at
43% of our show attendees came to the show primarily for golf destination/vacation information
54% planning a 1-3 day vacation
31% planning a 4-6 day vacation
15% planning a 7-10 day vacation

 

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